Belgian Companies Explore North American Growth Opportunities at Huyghe Brewery

Onboarding USA recently joined an inspiring session at Huyghe Brewery, where Belgian companies gathered to exchange insights and experiences around expansion into the United States and Canada.

Hosted by Benedikt Debeuckelaere and Stijn De Neve, the session offered participants a closer look at Huyghe Brewery’s impressive international growth journey across the North American market. The discussion highlighted both the opportunities and practical realities of scaling Belgian businesses abroad, with a strong focus on market understanding, local partnerships, and long-term positioning.

The initiative was organized by Voka-Vlaams netwerk van ondernemingen, with Romy Van Gysel and Lorenzo Bequoye bringing together companies actively exploring North American expansion opportunities. The event was held in collaboration with Flanders Investment & Trade and welcomed entrepreneurs, advisors, and ecosystem partners from both sides of the Atlantic.

Additional perspectives on Canadian-American business culture and cross-border market dynamics were shared by Jeff from Flexserv and Michel Vanesse of Parker Poe Adams & Bernstein LLP.

For Onboarding USA, the session once again reinforced the value of connecting ambitious European companies with experienced partners and real-world market insights as they prepare for successful expansion into North America.