E’Log Automation Explores Next Step Toward US Expansion
E'Log
24 Apr 2026
Growth is not about entering a new market. It is about listening first, learning fast, and building the right foundations for the long term.
This week marked an important milestone in the international growth journey of E'Log Automation. Together with Patrick Hennebert and Arnold Melotte, the E’Log team travelled across the United States to prepare for the opening of the company’s first US office.
The journey took the team from Atlanta to Grand Rapids, Holland and Detroit, offering firsthand insight into the scale and momentum of the American logistics and automation market. A visit to MODEX further highlighted the opportunities and ambitions shaping the sector in North America.
For E’Log Automation, however, the trip was never only about selecting a location. It was about understanding the local business culture, exploring partnership opportunities, and identifying how the company’s practical and future-focused automation approach can create long-term value in a new market environment.
Throughout the visit, the team connected with entrepreneurs, companies, and industry experts who have already established operations in the US. These conversations reinforced the importance of entering the market thoughtfully and with the right local foundations in place.
A key part of that process was the guidance provided by Onboarding USA and Yves Ghys. Their hands-on, experience-driven support helped the E’Log team navigate the realities of doing business in the United States with practical insights tailored to the company’s ambitions and values.
“At E’Log, we help companies make complex intralogistics automation manageable, practical, and future-proof,” the company stated. “As we prepare to bring that mindset to the US, this trip confirmed something important: growth is never just about entering a new market. It is about listening first, learning fast, and building the right foundations for the long term.”